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Which YouTube Metrics Are Public — and What You Can Learn From Them

Subscribers, views, likes and comments are public. Click-through rate, impressions and watch time are not. What public data can and can't tell you about a channel.

By OnlineToolPro Editorial TeamPublished 5 min read

When you research another channel, you're working only with public data. Knowing exactly what is public — and what isn't — keeps your conclusions honest.

On this page
  1. Available publicly (via the YouTube Data API)
  2. Not public
  3. Useful descriptive metrics you can derive
  4. Why history matters

Available publicly (via the YouTube Data API)

  • Channel: subscriber count (rounded to 3 significant figures, and hideable by the owner), total views, video count, creation date, country if set.
  • Video: view count, like count (if not hidden), comment count (if comments are enabled), duration, publish date, title, description and tags.

Not public

  • Impressions and impressions click-through rate
  • Watch time and average view duration
  • Traffic sources, audience demographics and returning viewers
  • Revenue, RPM and CPM
  • Dislike counts

Useful descriptive metrics you can derive

Several useful numbers can be calculated from public data, as long as they're labelled as derived: uploads per week, median views of recent uploads (more robust to one viral video than the average), views per day since publishing, and like or comment rate per view.

Why history matters

The API returns current totals only — not history. To see growth you need to record snapshots over time. A tracker that has stored one snapshot can show one data point; anything else would be an estimate presented as data.

OnlineToolPro Editorial Team

Builds and tests the tools on this site

The team behind OnlineToolPro. We write guides from building and testing these tools, and check platform rules against official documentation such as YouTube Help. When something changes, we update the article and its date.

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